HOW SEO TRAFFIC REALLY WORKS – A SIMPLIFIED VIEWPOINT
There are many who make the mistake of believing that SEO is the only source for free readership and traffic. It is, but this is not the way it works. Allow me to explain.
The goal is to match your goals with your readers. The goal is to convert clicks into buying. Just because someone reads your stuff, doesn’t mean they are interested. Everyone has their own goals.
Your goal is to match your keywords and your goals to your visitor’s goals. Once you do this, the traffic will come. Your readers need a reason to stay on and buy what you are putting out. Your goal is to use your keyword and their goals to get them to buy. If you don’t do this, you are just getting visitors.
IT’S ALL ABOUT THE CRAFT OF YOUR CONTENT
You can have some of of the best content on the web; however, if you are not converting it into a sale, you have missed the point. The idea is to influence your readers in some way. Give them a reason to believe in what you are writing. Show them the feeling behind you content. In other words, you have to show your readers a bit of your soul.
Readers stay for different things. Most importantly though, your readers will stay due to the emotional aspect. Give them something to “influence their choices.”
When placing your keywords in your content, you need to be convincing. You also need to be strategic. In some ways you need to be manipulative. Allow me to explain this, so you won’t misunderstand what I am saying.
Your message will be genuine and real. You do have to be place your message in a convincing place. You have to hit them with the message in a way that doesn’t seem like it’s a manipulation. So in this way you are being sort of manipulative. See what I mean?
The bottom line, your content needs to show your readers the real you.
If you can’t be real with your audience and show them any emotion, than your content will be irrelevant and pointless.
Basic SEO Elements